Gestalt Theory

  • Gestalt is a German word meaning “essence or shape of an entity’s complete form”
  • Humans see the overall shape and colour before the details
  • For example, a stone mansion cut the material to the shape that they want before adding the details
  • Google “gestalt pictures” for examples
  • In practice, this means that you should look at the overall shape (structure, silhouette)
  • Remember,  until you change the structure the page will always look the same
Gestalt Theory - Before Change
Figure 1) Gestalt Theory – Before Change
Gestalt Theory - After Change
Figure 2) Gestalt Theory – After Change