Web designers use visual cues to point readers to key information
This is achieved in many ways from layout (F-layout) to objects on the page
- Horizontal, vertical and diagonal lines lead the reader’s eye
- Space between objects allows the user to move quickly between chunks
- Hierarchy within the page allows the user to quickly make judgments about it relevance
Images are also visual pointers
- Used to support information
- Used by the reader to find information
- Used to influence the readers emotional state about the information (violence or love)
Research has shown that people
The baby example
- When the baby is looking at the text (information) more people look at it
- When the baby is looking away from the text (information) less people look it
Figure 1) Images And Visual Direction – Baby Eye Tracking