The page structure is different from the F-layout page structure Sometimes referred to as ‘1 2 3 Action!’ People in the western hemisphere read pages from left-to-right When they arrive at the right side of the page, they jump to … Continue reading
F-Layout presents information to the user in a way that supports a natural and comfortable reading/ scanning action, which increases usability. Sometimes referred to as the ‘triangle’ This layout highlights the best place to locate advertisement or call to action … Continue reading
Web designers use visual cues to point readers to key information This is achieved in many ways from layout (F-layout) to objects on the page Horizontal, vertical and diagonal lines lead the reader’s eye Space between objects allows the user … Continue reading
Divide the page into nine equal squares This is done by using the ratio of 1.62 This method is taken from the photograph industry and is used for composition Horizontal and vertical lines run in parallel to the rule of thirds lines The … Continue reading
Gestalt is a German word meaning “essence or shape of an entity’s complete form” Humans see the overall shape and colour before the details For example, a stone mansion cut the material to the shape that they want before adding … Continue reading